Good design addresses the real needs of people and effectively solves their concrete problems. Successful products find the sweet spot between human needs, business goals, and technology.

Fully understanding and prioritizing genuine user requirements leads to more effective and satisfying outcomes, making the product or service more impactful and valuable.

Designs that consider the environment and society create global benefits. This approach improves human experiences and promotes harmony between technology, nature, and society for a sustainable future.

I specialise in many fields, not only one. Successful Design needs a holistic approach, so do I as a Designer. Being able to work different fields helps me, solve problems that really matter.

If it is a new tool, a new design method or new tech - I will not hesitate to explore if I can add it to my toolchain, make it work in my design process and share my experience with others.

I consider myself a non-linear designer. I’m at home in different fields and grow, learn and excel with each task and project.